Guest posting is a fantastic way to build your brand and improve SEO, but it’s crucial to navigate the landscape carefully to avoid scams. Here’s how you can protect yourself and ensure your guest posting efforts are legitimate and effective.

1. Research the Platform Thoroughly

Before engaging with a platform or blog for guest posting:

  • Check the website’s domain authority (DA) and traffic using tools like Ahrefs or Moz.
  • Look for genuine engagement on the site, such as comments and social shares.

Example: If a blog claims high traffic but has little to no engagement on its posts, it could be a red flag.

2. Verify the Blog’s Authenticity

Ensure the blog is reputable by:

  • Checking for an “About” page with detailed information about the blog and its authors.
  • Reading existing content to assess its quality and relevance.
  • Looking for any third-party reviews or testimonials.

Example: A legitimate blog will typically have clear contact information and professional presentation, whereas a scammy site might lack these details.

3. Beware of Unsolicited Offers

Be cautious of unsolicited offers that:

  • Promise unrealistic results (e.g., instant top rankings on Google).
  • Come from suspicious email addresses or poorly written messages.

Example: An email offering guest posts on numerous high-DA sites for a very low price should be approached with caution.

4. Check for Payment Red Flags

When it comes to payment:

  • Avoid sites that ask for money upfront without providing any guarantees or proof of service.
  • Be wary of unusually high fees for guest posts, especially if they don’t align with industry standards.

Example: If a site asks for a large sum of money for a guest post without a contract or portfolio of past successful collaborations, it’s likely a scam.

5. Review Guest Post Guidelines

Legitimate sites usually have clear guest post guidelines that outline:

  • Content quality expectations
  • Linking policies
  • Submission process

Example: A reputable blog will provide detailed guidelines and may even have a formal submission process, whereas a scam site may have vague or no guidelines at all.

6. Use Trusted Marketplaces

Platforms like Ezippi can help you find reliable guest posting opportunities by:

  • Offering a vetted marketplace of guest post listings.
  • Providing a secure environment for transactions.

Example: Using a trusted platform minimizes the risk of dealing with fraudulent sites and ensures a safer guest posting experience.

7. Look for Secure Transactions

Ensure that any transactions you make are secure by:

  • Using trusted payment methods such as PayPal or credit cards that offer buyer protection.
  • Avoiding wire transfers or payments through unfamiliar services.

Example: Paying through a secure platform like PayPal gives you an added layer of protection in case the service isn’t delivered as promised.

8. Read Reviews and Ask for References

Before committing to a guest post opportunity:

  • Look for reviews from other users who have used the site or service.
  • Ask for references or examples of past guest posts.

Example: If other users have had positive experiences and can vouch for the service, it adds credibility and reduces the risk of scams.


By conducting thorough research, verifying authenticity, and using trusted platforms, you can avoid guest post scams and make the most out of your guest posting efforts. Always be cautious of red flags and remember that if an offer seems too good to be true, it probably is.


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